#AskALocal Visitor Centre Campaign launched
Excitement is buzzing throughout the Visitor Centres of Western Australia due to the recent launch of a new advertising campaign by Visitor Centres WA (VCWA). The campaign is VCWA’s biggest yet and prompts visitors travelling throughout WA to visit their nearest Accredited Visitor Centre to get the best local advice on where to stay, what to do, where to eat etc.
Click here to view the centrepiece of the campaign which is a television advertisement. The campaign will also be promoted through radio on 94.5 and 92.9 as well as a strong social media presence through Facebook. Visitor Centre’s around Western Australia will be getting involved through their own social media pages by hash tagging #visitorcentreswa and #askalocal.
Keep your eyes peeled and make sure to like our Facebook page’ Visit Armadale to stay tuned!
Australia Day in Armadale
An annual tradition, Australia Day in Minnawarra Park is gearing up to be another fantastic event for community and visitors alike. A jam-packed evening of fireworks and festivities are planned for this family friendly celebration.
Bring your picnic rugs and chairs to picnic across the park and enjoy the activities and carnival amusements in sideshow alley, whilst tempting your tastebuds with a variety of food stalls. There will be a full program of live music throughout the evening, showcasing our incredible local talent.
Be sure to remember your bathers to cool off at the purpose-built Water Fun Zone in Memorial Park, where water slides and water play options will be available for all ages. Finally, the finale! As always the evening will conclude with a spectacular fireworks display. Further event details can be found here.
This is a smoke and alcohol free event, which is proudly sponsored by major partners Lotterywest and Coles.
Exciting economic boom for WA Tourism
Qantas’s direct 17 hours flights from Perth to London are a welcome announcement for the Western Australian tourism industry with the service set to boost the economy. The service will see Perth becoming a gateway for travel from Europe into Australia and opens up stopover opportunities for those travelling through Perth from the East Coast.
The 17 hour journey will be the third-longest passenger flight in the world and will be operated by Qantas’s new 787 Dreamliner, which has special features to mitigate the effect of long-haul travel on passengers. Tourism Council chief executive Evan Hall said the route would put Perth on the world map as the gateway to Australia. “It will open a whole new market of people who are going to come to Perth for the first time, Australians love the layover on the way to Europe, be it Singapore or elsewhere. What they can now do is come to Perth and have a great time in Perth and the city, or event visit Western Australia on their way through to London” he said. However, Mr Hall said it was critical the Government, Qantas and the tourism sector worked together to ensure passengers maximised their time in Perth.
Tourism Council Industry Workshops-registrations now open
Tourism Council WA is bringing its range of popular training workshops to Perth in early 2017.
These workshops are short, practical training sessions which are updated regularly to ensure they remain relevant to your industry, taking into account the latest information, research and trends.
Upcoming workshops are:
February
- Building Your Brand through Digital Marketing (Feb 7) - This workshop covers topics including major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.
- Facebook Business: Insights into Marketing for Tourism (Feb 7) - Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.
- Advanced Facebook for Business: In-Depth Advertising and Strategy (Feb 8) - Ideal for those with a sound, practical understanding of Facebook for business, this workshop will take an in depth look at Facebook advertising and strategy for the tourism sector.
- Digital Marketing: Major Platforms and Trends in 2017 (Feb 8) - Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the state of digital and where tourism providers should focus their attention in 2017.
- Customer Service WAy (Feb 9) - Revolutionising customer service in WA’s tourism towns and precincts, improve your revenue, repeat business and word of mouth marketing through customer service and selling skills.
- Getting Started Online (Feb 9) - This workshop covers the basic components of online marketing for tourism businesses.
March
- Marketing with Strategy (March 9) - Learn how to develop an in-depth marketing plan and strategise how to effectively deliver it to your customers.
- China Ready (March 21) - Get your business ready to service the growing Chinese market and get one step closer to becoming China Ready & Accredited® in this workshop which covers cross-cultural training for managers and service staff; language, culture, traditions and taboos; meeting, greeting and serving; and the opportunity to complete a free assessment to achieve China Ready & Accredited® Individual Certification – an essential requirement for a business to become China Ready & Accredited®.
- Media & Public Relations (March 29) - Make the most of your media and public relations strategy and find out what does and doesn’t work with today’s traditional and social media.
- Websites/SEO/SEM and Analytics (March 29) - Upgrade your digital marketing with advanced SEO, social media and eTourism techniques.
- Online Distribution (March 30) - Discover how to promote your product and reach millions of potential customers through online bookings and packaging.
- International Marketing (March 30) – The workshop helps business to have an understanding of international consumer needs, the roles of partners in the international distribution system, product pricing and key contacts.
For more information, or to register, click on the links above. Please note, spaces are limited. Tourism Council WA members receive a 50 per cent discount on training workshops.
School Holiday Spotlight - Armadale Reptile Centre
So much more than just a Reptile Centre! With over 70 species on display you will find a huge range of Australian native wildlife including fruit bats, kangaroos, dingoes, emus, tawny frogmouths, parrots, turtles, frogs and of course snakes and lizards!
Open every day during the school holidays this is a must do for kids and families of all ages. The Centre does invaluable work rescuing sick and injured animals as well as orphaned marsupials like kangaroos, wombats and possums. Animals are rehabilitated at the Centre where they are nursed back to health and released to the wild wherever possible; those with permanent injuries are kept at the Centre and help educate schools and communities.
Visiting the Centre isn’t just a great day out, but also helps the Centre continue to help our native wildlife and your support may help save the life of a joey, bobtail, possum or snake! The Centre is completely accessible with wheelchair access and ramps throughout. Picnic areas with tables and free Barbeque facilities are on offer, so pack a picnic and enjoy a fantastic family day out at the Armadale Reptile Centre! Further details available here.
School Holiday fun in the Orchards!
Plums, nectarines, peaches and apricots are in abundance and what better way to enjoy them than straight from the source! We are spoilt for choice here in Armadale with orchards scattered throughout the Perth Hills, from Raeburn and Irymple Orchards in Roleystone up to Core Cider House in Pickering Brook.
Take a leisurely stroll through the working orchards of Raeburn Orchards and buy beautiful high quality fruit direct from the orchard. Why not enjoy a fresh fruit ice cream while soaking up sweeping views of the Perth Hills while you’re there!
If you’re an apple fan take a tour on the Apple Express at Core Cider House and then stay on for lunch. Receive a kids meal FREE with every main meal purchase, valid Wednesday to Friday in the School Holidays.
What's On
15th Jan 10.30-11.30am
Junior Gardener Workshop (Birds of Prey)
at Araluen Botanic Park, 362 Croyden Road, Roleystone
16th Jan 4.30-6.30pm
Free Skateboarding Clinic
at Forrestdale Skate Park, Corner of Weld Street and Armadale Road
17th Jan 9.30-11.30am
Junior Gardener Workshop (Growing Grassy Caterpillars)
at Araluen Botanic Park, 362 Croyden Road, Roleystone
18th Jan 2-6pm
Armadale Multi-Sport Day
at Gwynne Park, Seventh Road, Armadale
21st Jan 3-7pm
The Glades Art & Produce Market
at The Glades, Byford, Corner of Gallant Turn and Doley Road, Byford
22nd Jan 7-12.30am
Jarrahdale Markets
at the Fire Station, Munro Street, Jarrahdale
24th Jan 9.30-11.30am
Junior Gardener Workshop (Worm Farming)
at Araluen Botanic Park, 362 Croyden Road, Roleystone
26th Jan 5-9.30pm
Australia Day
in Armadale at Minnawarra Park, Corner Orchard Avenue and Armadale Road, Armadale
5th Feb 9am-1pm
Serpentine Country Markets
at Clem Kentish Oval, Wellard Street, Serpentine
Member Promotions
Armadale Cottage Bed and Breakfast
Buy 2 nights, get the 3rd free!
This charming 5 star bed and breakfast is ideal for guests visiting the area or for a romantic getaway for you!
*Booking must be made direct either via www.armadalecottage.com.au or by calling 08 9497 1663*
Serpentine Falls Park Home and Tourist Village
$65 for a 2 night weekend camping stay!
You don’t need to go down south to escape for a weekend. Just imagine waking up to views of the Darling Scarp and the sounds of native birds, escape to this best kept secret only 50 minutes from Perth!
More deals available here.
*Deal is applicable on a powered site for 1-2 people, Friday and Saturday or Saturday and Sunday – Public Holidays excluded*
Call 08 9525 2528 to book.
